Industry and Ephemera: Media Archaeology and Film Preservation
By Ariel Gilmore, Edited by Domenic Brunet
If a picture says a thousand words, then the invention of the moving image gives an outlet to millions. Cinema is a recent mode of documentation and communication that was created in the 19th century. Visual storytelling, however, is a concept that is derived from the earliest iterations of civilization and humanity using pictograms and icons to relay information and ideas. Just as humans become more complex, new technologies allowed language to adapt and evolve to express more intricate ideas and emotions. The difference in modes of communication across eras is the inclusion of more abstract means of conceptualization—a push towards ideas of intangibility and a rejection of more primitive or concrete modes of expression. Due to the emergence of technological storytelling, cinema occupies a unique space within storytelling because it embraces inextricably linked material and oral narratives. However, as the technological shift into the digital and streaming age continues, cinema is becoming increasingly less tangible and could potentially become unintelligible because of the accelerated progression of technology and the role it plays in the acquisition and exchange of information. As methods of communication change, it is pertinent to decipher how future generations will be able to preserve and sustain these stories over extended periods. An understanding of the intersections between cinema, material culture, and oral history within the archaeological record interrogates the concepts and methods of materiality and preservation.
Investigation into the intersection of digital media and heritage raises profound philosophical inquiries, which include determining what elements warrant preservation, who holds the authority to understand such choices, and how socioeconomic inequalities factor in the digital era may influence the documentation of diverse global cultures. The establishment of cinema as a mode of documentation is very fickle. Consulting the Library of Congress’s comprehensive study on film preservation from 1993, James H. Billington expresses that, “even the most durable of films can become unusable in less than a single human lifespan, although some types have proven to deteriorate more rapidly and spectacularly than others” (Billington). As one could imagine, such volatile materials of filmmaking found from the onset of the medium, like nitrate, can have profound impacts on archaeology due to its inherent ephemeral nature. After the publication of this report, there has been a significant push to slow down the process of decay by establishing film preservation methods. “While preservation can be thought of as any effort to keep a film in a viewable form, most archivists consider a film preserved only when it is both (1) viewable in its original format with its full visual and aural values retained, and (2) protected for the future by "preprint" material through which subsequent viewing copies can be created” (Billington). Film librarians and preservationists of the 21st century, such as Warner Bros. archivist Bree Russell, assert that the next wave of film preservation is to “digitize it to be more accessible to people”(Russell). However, just like early cinema there is much to be considered in how this will “last longer than a human life span,” because digitization redefines the materiality of cinema. It takes something tangible and places it in limbo, where the material is not necessarily desecrated but is simultaneously impalpable. Film history could live forever on a server without fear of decay, but how does this shift in technology continue to make these servers accessible?
Film preservation has many caveats that assert a paradox in which it is a tangible representation of culture through moving images, but is also ever-ephemeral due to the sizable disconnect between academic preservation and technological innovation. In Reconsidering The Archive: Digitization and Latin American Film Historiography, film Scholar Rielle Navitski qualifies this through how “given the limited resources available to many Latin American institutions, archival material that has not been digitized (and often, never microfilmed or properly stored), or whose digital format is outdated, is threatened with effective erasure from the historical record”(Navitski 122), further stressing the work that must be done within media archaeology to preserve cinema as cultural heritage of underrepresented communities and institutions.
In perceiving film as cultural heritage, it is pertinent to understand cinema’s role in historiography. From the likes of Muybridge and his use of the zoopraxiscope to create the now iconic “horses in motion”, one of the earliest iterations of the moving image and countless other cinema figures the film industry was born. It is relevant to emphasize this as the emergence of an industry because the implications of such are intertwined with how cinema alters and affects the cultural zeitgeist.
Warner Bros. was one of the earliest major motion picture studios to formalize itself within the Hollywood entertainment industry and is still creating film and television today. Warner Bros. has an extensive catalog of media that spans across decades of film and is constantly adapted to fit overarching cultural attitudes. Additionally, with the emergence of critical film studies as an academic discipline in the 1970s, production studios, like Warner Bros., are at an impasse. Before this, studios would disregard correspondence and film artifacts because “it was old material they thought they didn’t need to keep anymore” (Russell); however, due to this new academic discipline, it became increasingly clear to establish a cinema archive. However, how is a studio to decide what should be archived? “It is what we as society, or as the people preserving it think is valuable. Not just monetarily, but also culturally valuable…but obviously that is a slippery slope” (Russell). As mentioned by Russell, this sentiment towards film preservation lends itself to reinforcing harmful inaccuracies of the true nature of culture at the time of these films' production. This is because various biases and prejudices go into the selection of what aspects of film history are deemed “valuable” or significant for generations to come. It is worth noting that in addition to this selective process of major motion picture archiving,
Features of the 1930s have been recently documented to survive at a rate of no less than 80%, probably closer to 90%. However, fewer than 20% of the features of the 1920s survive in complete form; for features of the 1910s, the survival rate falls to slightly above 10% (and those in copies generally made from projection prints, not negatives, which are almost entirely lost)(Billington).
This figure does not account for various censorship laws circulating within the film industry that prohibit the initial distribution of works made by underrepresented individuals, which further increases the disparity of what is preserved. Though film is a visual storytelling method, for it to have due diligence in the archaeological record, “it is the task of the (film) historian to reconstruct faithfully and imaginatively at once” (Von Moltke 6) to create an accurate portrayal of culture through cinema. It is already difficult to find popular films from the early 20th century, due to the exponential rate of film decay, but it’s exponentially more complicated to have a diverse repertoire of films that is reflective of a given period.
Thinking of cinema and media as a more comprehensive narrative of culture and history, in the latter part of the 20th century, media archaeology began to emerge. So far, the discussion has been about the materiality and decay of older motion pictures and discovering methods in giving them a rebirth in film academia. However, in Film Historiography in Flames by Katherine Groo, when referencing the work of Paolo Cherchi Usai, she states “no such thing as film history would be needed or possible” without the loss of moving images” (Groo 5). Where Media Archaeology comes into the fold is understanding what exactly it means to be “lost.” Though the materiality of cinema may decay, it is also noteworthy that cinema is a language built on the conventions established by its predecessors. In Film as Historical Sources or Alternative History, film scholar Anirudh Deshpande claims that, “visual history could do well to remember, exist in historical contexts conceptually explained by written history” (Deshpande 4459). An example of this relationship between the lost and written history is illustrated by the works of the African American film director Oscar Micheaux. Most of his films are fundamentally “lost” due to censorship, suppression, and decay, but they continue to live on within film scholarship through other forms of historical data, such as newsprints that reference these works. Though most of his filmography is lost to time and memory, many of the conventions established through his work continue today within modern portrayals of Black masculinity.
Placing cinema within a vacuum as stand-alone documentary evidence, without analyzing it through a convergent lens of various archaeological facets, limits the progression of the medium. One of the earliest media archaeologists Siegfried Zielinski in Variations on Media Thinking states
“With its rigid focus on attempts to either approach or distance itself from the reproduction of living bodies, the cinema myth—that is, the notion of cinematography as the vanishing point of heterogeneous designs and technologies—has all but ostracized the specific contrariness of the actual diversity of concepts, artifacts, and technological systems” (Zielinski 38).
Focusing on film’s materiality and the push for preservation rooted in the potential loss does not lend itself to the greeted implications of this mode of archaeology that emphasizes the inextricable link between materiality and oral history inherent to cinema. Additionally, by overlooking this concept, “When institutions outside the region work to fill this preservation gap, they risk reinforcing a neocolonial dynamic of knowledge production, encouraging the concentration of documents from and scholarship about emerging world regions in Europe and the United States” (Navitski 122), which, at its core, media archaeology should stray from to instead contribute a comprehensive reflection of the period in which media is made. In addition, In Dossier on Govan Young: Exploring Children’s historical consciousness through film and archaeology, Scholar Steven Driscoll cites “the intersections of film and archaeology as they give the lived re-enacting experience an equal footing to the static archaeological evidence, reinforcing the value of the archaeology by linking it to contemporary activities” (Driscoll, et al. 8). To have this field of study gain momentum it is crucial to not apply the conventions of static archaeology to media archaeology, but rather create a conversational narrative between the field in order to make a shift into a contemporary culture where this could become a priority.
If media archaeology were to be neglected, the potential ramifications of such would leave a significant gap in the historical record. As mentioned, there is great emphasis on “future generations” in terms of tangible film, but the widespread integration of the internet in the 21st century has caused this discipline to take on new life. The film industry has only begun to formalize digital media as the standard form of production as recently as 2013, and now preservationists and archivists are faced with a learning curve on how to preserve “born digital media”. Moreover, film preservationists had already been facing the issue of “Films of all types are deteriorating faster than archives can preserve them” (Billington), and the ease with which digital media can be made has allowed the industry to produce more content than archivists are equipped to handle. An example of preserving and cataloging items that are born digital can be found in USC Digital Voltaire: Centering Digital Humanities in the Traditions of Library and Archival Science by Danielle Mihram and Curtis Fletcher about their Voltaire digital exhibit in the University of Southern California’s digital library where “…digital master copies and all associated metadata (tagging or coding to facilitate information retrieval) are kept” (Mihram and Fletcher 3). So far, it seems that digital master copies and metadata are kept on the internet in a manner that emphasizes accessibility. This is further emphasised by Natviski’s quote that, “the mediation of the archive through digital processing and search algorithms, rather than the researcher's subjective and often inconsistent selection criteria (which are applied over an extended period), might foster awareness of the multiple temporalities that inform our encounters with history” (126). While there is merit in these claims of digital preservation promoting accessibility and striving towards mitigating biases, there is a significant lack of questioning of what this means for future generations.
Often, the push towards preserving information is so that it shall not become “lost”, but a growing reliance on technology that rapidly adapts and changes over time seems remiss. Growing up in the early 2000s, my parents photographed much of my childhood with a Sony MVC-FD73 0.3MP Mavica Digital Camera (which now lives in my parents’ attic as a figurative brick), which is not out of the norm. However, this recording device requires a floppy disc to be the storage device for the camera’s contents. At the time, it seemed that the technology of a floppy disc was widespread and accessible. However, in the year 2024, it is nearly impossible to view the contents of this device because its storage ability is now nearly archaic, rendering it nearly unintelligible to modern computing and storage devices. Further, an area of great consideration to future generations and the preservation of media in the current era of the 21st century is the technological advancements that may occur within the next 100 years that could potentially render the servers and digital storage devices relied upon today inaccessible. What constitutes good archival practices of today could have drastic impacts on what defines accessibility in the future.
It is important to view cinema from an archaeological perspective as both a material and oral medium for the exchange of culture and information. Cinema and video provide great insight into cultural heritage. However, due to their primitive nature as modes of documentation, there is a push towards preservation, but it is difficult to establish cohesive practices that will guarantee a future for these documentary artifacts. The implications of the accelerated and rapid changes in technology since the inception of cinema as a cultural practice prove to be a hindrance in establishing this cohesion within the archeological record. Visual means of communication seem here to stay, but their application in cinema feels ephemeral and fleeting, yet necessary.
Works Cited
Peer Reviewed
Anirudh Deshpande. “Films as Historical Sources or Alternative History.” Economic and Political Weekly, vol. 39, no. 40, 2004, pp. 4455–59. JSTOR, http://www.jstor.org/stable/4415618. Accessed 29 Apr. 2024.
Billington, James H. “A Study of the Current State of American Film Preservation: Volume 1: Film Preservation Study: Preservation Research: National Film Preservation Board: Programs: Library of Congress.” The Library of Congress, 1993, www.loc.gov/programs/national-film-preservation-board/preservation-research/film-pres ervation-study/current-state-of-American-film-preservation-study/. X
Driscoll, Stephen T., et al. “Dossier on Govan Young: Exploring Children’s Historical Consciousness through Film and Archaeology.” Film Education Journal, vol. 1, no. 2, 2018, pp. 193–208, https://doi.org/10.18546/FEJ.01.2.07.
Navitski, Rielle. “Reconsidering the Archive: Digitization and Latin American Film Historiography.” Cinema Journal, vol. 54, no. 1, 2014, pp. 121–28, https://doi.org/10.1353/cj.2014.0065.
Groo, Katherine. “Let It Burn: Film Historiography in Flames.” Discourse (Berkeley, Calif.), vol. 41, no. 1, 2019, pp. 3–36, https://doi.org/10.13110/discourse.41.1.0003.
Mihram, Danielle, and Curtis Fletcher. “USC Digital Voltaire: Centering Digital Humanities in the Traditions of Library and Archival Science.” Portal (Baltimore, Md.), vol. 19, no. 1, 2019, pp. 7–17, https://doi.org/10.1353/pla.2019.0001.
Von Moltke, Johannes. “Hollywood, Hitler, and Historiography: Film History as Cultural Critique.” Cultural Critique, vol. 91, no. 91, 2015, pp. 167–89, https://doi.org/10.5749/culturalcritique.91.2015.0167.
Winthrop-Young, Geoffrey, and Siegfried Zielinski. “Media Archaeology: Searching for Different Orders of Envisioning.” Variations on Media Thinking, University of Minnesota Press, 2019, pp. 35–42. JSTOR, https://doi.org/10.5749/j.ctvr6959d.6. Accessed 29 Apr. 2024.
Non-Peer Reviewed
Russell, Bree. Interview. Conducted by Ariel Gilmore. 19 April 2024 NAACP. “Oscar Micheaux.” NAACP, 11 May 2021, naacp.org/find-resources/history-explained/civil-rights-leaders/oscar-micheaux.